I was aware that there are poor quality electronic article surveillance labels on the market but I had no idea that there are actually fake labels too. After a bit of searching I found a website that sells fake labels to retailers to give the impression that their store is using an electronic article surveillance system to prevent theft. This particular site even says about their product, “Gives the visual illusion you have a working EAS system at your door that will beep if the product is removed.” If you know my investigative nosiness then you would know that this just led me to another search. Yup, I had to know if there are fake EAS towers on the market somewhere. Guess what, I found one on a popular online shopping site. A fake tower was for sale for $199.00! What a bargain, fake tower and fake labels all for less than $250. This is awesome for a retailer looking for a false sense of security.
Look I get it, Sensormatic systems and Sensormatic labels may seem like they would an out-of-reach investment for a small business owner. Maybe you have even thought about purchasing a system but talked yourself out of it or a friend convinced you that it would be too expensive. Let me ask you a question, what is theft costing your store? I guarantee it is a lot more than you imagine. If shoplifting is taking place you are probably seeing more fraudulent merchandise returns than other retailers with similar size stores. This means you are paying for your own merchandise twice. Even if you give a giftcard instead of cash that dollar value is still going to ultimately come back to cost you when you sell the merchandise paid for with that card. Shoplifting empties your clothes racks or gondola shelves so honest customers can’t buy those goods. Do your employees work on commission? Lose merchandise to theft so it can’t be sold and their paychecks are hurt. Lose too much merchandise and those same employees may lose their jobs as you have to find ways to save money. Payroll is almost always the first place business owners look for expense savings. Tighten up payroll, lose employees and you lose salesfloor coverage. Lose salesfloor coverage and shoplifting increases further as fewer people are available to offer customer service that can deter a significant amount of crime.
This brings us back to the issue of electronic article surveillance and why anyone would consider purchasing a fake anti-theft system and the fake tags. A real system that includes real, active Sensormatic labels that can protect your investment is not a pie-in-the-sky dream. And let me add I am not even suggesting a second hand or knock-off system. Loss Prevention Systems, Inc. offers store owners the opportunity to own a brand new system within their budgets. They even provide the option of financing a system through Navitas Credit Corp.
You can buy your faux system for under $300 if you like but I promise you shoplifters are smart. To borrow a phrase, you may fool some of the shoplifters some of the time but you can’t fool all of the shoplifters all of the time. Eventually those crooks are going to figure out that you have a non-functioning system and then I assure you you’re going to pay for your system. Ultimately it will cost you a lot more to purchase a fake system when you could have paid for one that really does the job. Don’t play with fire, buy real Sensormatic labels and real Sensormatic towers and reap real results that will keep registers ringing.
Get more information on Sensormatic labels, contact us or call 1.866.914.2567 today.