What is a clothing alarm? Someone seeing me in shorts and flip flops would say they experienced a clothing alarm. Some might say wearing white after Labor Day is a clothing faux pas that would cause an alarm. The recent surge in people wearing clown suits and lurking around neighborhoods can be alarming. None of these is the type of clothing alarm I am speaking of. I am concerned with clothing security or the lack of it in many cases. You are probably not aware that according to the Global Retail Theft Barometer Report for 2014-2015, globally, footwear ranked number one for “Most Stolen Items” in the “Apparel and Fashion Accessories” category and sports related clothing ranked third in the same category (page 23). In North America for the “Apparel and Fashion Accessories” section, shoe theft was number one and sports related clothing ranked number two (page 55). If you own or manage a store that sells any type of footwear or clothing the theft of fashion apparel is one trend you don’t want to take the lead on.
Clothing security starts with using Checkpoint Tags on clothes. Tags include hard and soft versions that work in conjunction with electronic article surveillance (EAS) towers. EAS pedestals are usually located within stores near entrance and exit points (I have been seeing them more recently installed near hallways leading to restrooms). Tagged merchandise carried too close to a tower activates a loud, beeping alarm and causes pulsating LED lights built in the tower to turn on. Store management or employees trained on proper response quickly determine the reason for the activation and recover goods or prompt the offender to purchase the item(s).
Hard styles of Checkpoint Tags are pinned to merchandise in a highly visible area, with the intention of deterring potential thieves from even attempting to take merchandise in the first place. This type of tag requires a detachment tool only available from Checkpoint to remove the tag at the point of sale. A soft tag comes on a roll of tags and can be peeled off and applied to a clothing manufacturer tag. Some store Loss Prevention Officers and retail managers stick them inside a pocket to fool thieves who might tear the manufacturer tag off and try to defeat the security measure. Unlike the hard tag, soft tags are not removed for reuse, they are deactivated at the point of sale so they won’t active EAS pedestals. The idea behind the tags being visible is that it deters the criminal act in the first place and the thieves go shopping elsewhere.
I mentioned footwear as the number one stolen item in the “Apparel and Fashion Accessories” category and some of you may be wondering how you can use clothing security on shoes. The hard Checkpoint tags can be pinned through shoe eyelets and buckles preventing damage to shoes while still making it hard for a shoplifter to wear a pair out of a store without being seen or setting off alarms. Soft tags can be placed inside a shoe down towards the toes or in some cases under a sole insert within the shoe.
The thought of shoes and sports apparel being ripped off from your store should give you concern over what your next inventory results will look like. The hit to your bottom line can’t just be ignored or erased, it must be addressed quickly. Clothing alarm protection and Checkpoint tags can help ensure the bad guys won’t be the best dressed thieves in town because they picked on your stores. Don’t get caught with your pants down, be proactive and address theft and fraud before it becomes a major issue. Start using clothing security tags today.
Clothing Security is important and we can help you with it. Call 1.866.914.2567 and let’s talk.