A recent news release brought an under acknowledged retail secret to light. That secret is wardrobing.
Wardrobing is the practice of buying an item, wearing that item once for a special occasion, and then returning the item for full purchased price.
In this news article one of the larger retail chains, whose product lines include designer and higher priced items, made a very public statement regarding the practice of wardrobing retail.
They announced that in an effort to combat this practice, they would be adding wardrobing tags to their lines of security measures. These black tags are affixed to the front of a garment. Attached to this tag is a paper card of instructions on how to remove the tag. The instructions also state that without the tag still on, the garment cannot be returned.
The point that this retailer is trying to make is to stop the likelihood of a customer wearing the product only one time before returning it. By having a big, unsightly tag on the front of an outfit, the user will be less inclined to wear that particular item out in public. If they can’t wear it, they (in turn) will be less likely to buy the item in the first place.
If they are less likely to buy the item, then the wardrobing tags are doing their job of discouraging the wardrobing retail practice.
Visit the Loss Prevention Store for more information on or to purchase Wardrobing, Wardrobing Tags, Wardrobing Retail, Alpha Shark Tags,Checkpoint Tags, a Clothing Alarm, Clothing Security or Clothing Security Tags to put Security Tags on Clothes and an Electronic Article Surveillance or EAS system.
For more information on Wardrobing tags, Alpha Shark Tags, Wardrobing, or Wardrobing Retail contact us or call 1.866.914.2567