Providing exceptional customer service seems like it should start at the front doors when a customer enters a store. That’s when it seems like it should start but I would argue that exceptional customer service should start before the customer enters your building. Customer service should begin by filling your store with the clothing a customer wants and keeping adequate quantities of that merchandise on hand. If a store can’t meet the needs of the clientele the clients will stop shopping there. Sometimes that lack of goods is due to a poor replenishment system and failing to fill the floor. What operations are in place to monitor on hand quantities? Do you have the sizes in clothing that customers are seeking to purchase? You may have a lack of certain sizes or styles because you have been ordering the most popular sizes patrons want. If that is the case you are doing a nice job of being in tune with your customers. On the other hand, what if you are running out of popular sizes because that is what shoplifters want? Thieves steal what everyone else is buying. Sometimes that theft is for personal use and the criminal wants to wear the trendiest items. Occasionally shoplifters steal to resell merchandise and they are going steal those items that other people will want. This means the stolen items will be the popular sizes and popular styles. If you are not using clothing security tags on merchandise you are not providing the exceptional customer service that will distinguish your business from all others. You will be out of the garments your valued customers want to purchase.
So what can a store owner do to improve clothing security? The most effective step is to start using Checkpoint tags on softlines products. When used with electronic article surveillance antennas (EAS), Checkpoint tags are an effective deterrent to shoplifting. These clothing security devices are two-pieces, one side with a pin that is pushed through an item and clipped snuggly in place by the second piece. Once the pieces are connected it is extremely challenging for a shoplifter to pull it off. Should a shoplifter decide to attempt to steal the clothing, the garment is usually damaged and much of the appeal is lost. The EAS antenna is built to sense EAS tags when they are carried close to the doors. Once the sensor detects a tag EAS alarms within the tower are activated. Alarms begin to sound and lights flash as a thief is caught off guard, frequently dropping merchandise and scurrying off to find a more vulnerable shop. If the alarm does not cause the shoplifter to drop the merchandise a thorough bag check by a trained employee can usually result in recovered goods.
Back to my point. How does using Checkpoint tags or other clothing security tags begin the process of creating an atmosphere of great customer service? Again I point to in-stock clothing. If thieves are stealing the most popular items, they are limiting the choices you can provide to your regular or most loyal customers. I’ll give you an example. I like a particular brand of blue jeans. Unfortunately I am kind of short and that can make it a bit of a challenge for me to find the specific size I am looking for. It may be that if a store is out of this product it is a sign that sales are just that good. But what if the merchandise is stolen? If it is stolen, the store loses not only profit from the merchandise, but cost as well. Another loss for them may be my future business if they are failing to keep merchandise that I, the consumer, am wanting. Why waste another trip when I can find the item elsewhere? Clothing security is not difficult but in order to create a shopping experience where the customer service is a top priority for you, it must be taken seriously.
Start focusing your service on your customers before they even hit the door. Use Checkpoint tags to make sure you have the clothing your customers are wanting to buy. Attaching clothing security tags to product will make your customers happy with your instocks and improve your profit line.
Clothing security is important and we can help you with it. Call 1.866.914.2567 and let’s talk.