We have had more success with selling swim items separately, instead of as a two-piece set. Customers can buy the correct top and bottom sizes they need, and are much happier with their purchase, decreasing the amount of returns we have on these items.
We also have fewer issues with miss-matched sets. We don’t have to worry about customers taking two sets in different sizes and piecing together the sizes they need, leaving us with a set that is not the same size, and almost impossible to sell.
We also have a better margin selling two pieces for slightly more than what we would sell the set as before. This gives more wiggle room for sales and promotions. It also helps offset some of our shrink losses from shoplifting, since swimwear is always a high theft item.
I had an incident recently where a woman had come into the store to buy a new swim set. She thought that she could be sneaky and basically, con the cashier. This woman picked out her two-piece swimsuit and put them on the same hanger. Then she pulled the price tag off of one of the pieces. She was trying to make it look like the pieces were to be sold as a set, instead of individually.
The cashier caught the error and rang her up for both pieces, instead of just one.
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