Those new to the world of security tags on clothes might not understand how security tags on clothes work and what they do to keep profits in stores. One management team I worked with was very familiar with the profitability of security tags on clothes and made sure they stayed profitable.
Downtown was never an easy market for this retailer in this big city. A newer chain of clothing stores, the managers wanted clothing security to be the highlight of their business. They knew clothing security was an important part of the business and ensured each new store was outfitted with security tags on clothes. Walking the store prior to its soft opening, the management team walked the sales floor looking at the shopability of the store and security tags on clothes. The managers considered clothing security as an integral part of the business and understood that by providing clothing security, they kept merchandise ready and available for customers, ultimately boosting profits.
The opening came. Sure enough in the first week, the store experienced several shoplifting attempts. Thieves seemed to flock to new openings, surely because they assume these retailers weren’t staffed as they should be and might not have the best clothing security.
Clothing security tags were all over merchandise. The would-be thieves were deterred, stopped and apprehended all week. Looking over the various sections of the store, the managers were happy with the business decisions they had made regarding clothing security tags. In reality, the visibility of the clothing security tags probably stopped even more shoplifters than the store had realized. Feeling positive with the results of the clothing security tags, the managers spoke with the store encouraging them to keep up with the clothing security tags program and to provide excellent customer service.
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