When you diligently add clothing security to all of the new merchandise comes into the store, you reduce the likelihood that shoplifters will target your store. This is particularly important of you sell trend clothing and brands as a major part of your shrink losses can be due to theft from fashionistas who are filling their closets on your dime.
To increase the urgency and perceived need for a customer to buy more product, retailer’s focus on the next season’s incoming merchandise. Touted as the latest and greatest, customers are being lured back to by more clothing. From email campaigns to in store displays, retailer’s focus on the latest fashion to come off the delivery trucks and make sure their customers are intimately aware of what fashion trend is now in stock.
Unfortunately, these marketing lures also bring in the shoplifter who is trying to stay ahead of the fashion trends by always having the latest styles and products. The sad reality is that for those that cannot afford the clothing, they turn to shoplifting to fill their closets.
Shoplifters will know that there is no point in even checking to see if the current season’s merchandise has been secured, because you are one step ahead of them.
Visit the Loss Prevention Store to purchase Checkpoint Tags, a Clothing Alarm, Clothing Security or Clothing Security Tags to put Security Tags on Clothes and an Electronic Article Surveillance or EAS system.
For more information on Checkpoint tags, clothing security, clothing alarm, or clothing security tags how they can work with your Electronic Article Surveillance or EAS system contact us at security tags on clothes or call 1.866.914.2567